计算机科学 ›› 2021, Vol. 48 ›› Issue (6A): 137-142.doi: 10.11896/jsjkx.210100017
刘荣, 张宁
LIU Rong, ZHANG Ning
摘要: 计算机深度学习和大数据挖掘技术的发展,使得有效提取海量图片视觉和内容特征成为可能。图片分析已被广泛应用于电子商务研究中。通过对图片分析的相关文献进行梳理,从图片特征提取的方法和应用两个方面展开综述,提出了一个基于图片视觉和内容特征研究与应用的分析框架,系统地阐述了图片分析在电子商务领域的应用现状。通过分析发现,现有相关研究主要关注图片的视觉或内容特征对个体偏好和消费行为的影响作用,它们结合的作用效果仍有待深入探索;并且多数研究集中于社交网站用户发布图片的一般分析,缺少对消费行为的进一步研究。最后总结了图片分析在电子商务领域中未来需要关注的研究和发展方向,为未来的研究提供一定的参考。
中图分类号:
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