Computer Science ›› 2020, Vol. 47 ›› Issue (6A): 530-534.doi: 10.11896/JsJkx.190700124

• Database & Big Data & Data Science • Previous Articles     Next Articles

Research on Mobile Game Industry Development in China Based on Text Mining and Decision Tree Analysis

ZHU Di-chen1, XIA Huan2, YANG Xiu-zhang1, YU Xiao-min2, ZHANG Ya-cheng1 and WU Shuai1   

  1. 1 School of Information,Guizhou University of Finance and Economics,Guiyang 550025,China
    2 Guizhou Key Laboratory of Economics System Simulation,Guizhou University of Finance and Economics,Guiyang 550025,China
  • Published:2020-07-07
  • About author:ZHU Di-chen, born in 1995, master.His main research direction is data analysis library information.
    XIA Huan, doctor, professor.His main research direction is computer simulation big data analysis.
  • Supported by:
    This work was supported by the Education department of Guizhou Province Youth Science and Technology Talent Development ProJect (qianJiaoheKYzi172) and Guizhou University of Finance and Economic 2019 Annual Student Research Assistance Program (2019ZXSY54).

Abstract: In view of the problems of inaccurate theme identification,lack of using data mining and visualization analysis method in the development of traditional mobile game industry in China,this paper proposes a research method based on text mining and decision tree analysis for the development of China’s mobile game industry.It analyzes the factors that influence the revenue and popularity of mobile game from many aspects,evaluates the characteristics of the industry from multiple perspectives,and studies the relationship between its revenue and the degree of visualization,the types of games,cultural background and internationalization index.In this paper,a detailed experiment is conducted with Python language,and the relationship between the developer and the local science and technology innovation index is analyzed,so as to dig out the mobile game with high intelligent recommendation popularity and playability.The experimental results show that the proposed algorithm has certain theoretical significance and research value,and can be applied to fields of mobile game market analysis,mobile game evaluationrecommendation and so on.Meanwhile,it can optimize the mobile game industry market in China and promote its development.

Key words: Data analysis, Decision tree analysis, Mobile game market in China, Python, Text mining

CLC Number: 

  • N37
[1] 中国产业信息网.2018年手游行业市场现状分析及行业市场交易规模分析..http://www.chyxx.com/industry/201807/662714.html.
[2] 中华网.2018年度游戏收入榜TOP50:钱都让谁赚了?..https://game.china.com/industry/news/11011446/20190116/35008882.html.
[3] 郭伏,姜钧译,吕伟,等.手机游戏用户体验评价量表开发与验证.人类工效学,2017,23(4):24-32.
[4] 巫溪.手机游戏设计中用户交互行为的原型分析.河南科技大学学报(社会科学版),2018,36(4):67-72.
[5] 李鸿明.基于手机游戏中的人机界面交互设计及应用研究.华南理工大学,2012.
[6] 郭丹.手机网络游戏玩家的留存意向影响因素研究.西安理工大学,2018.
[7] 李菁.基于数据挖掘分析的游戏APP“旅行青蛙”的传播研究.传播力研究,2018,2(7):88-90.
[8] 叶志龙.基于数据挖掘的移动手机游戏玩家行为分析.福州:福州大学,2017.
[9] 尤海浪,钱锋,黄祥为,等.基于大数据挖掘构建游戏平台个性化推荐系统的研究与实践.电信科学,2014,30(10):27-32.
[10] 过岩巍,吴悦昕,赵鑫,等.网络游戏案例研究:用户行为分析和流失预测.中文信息学报,2016,30(1):183-189,197.
[11] 钱亚蕾.网易公司手机网络游戏《倩女幽魂》市场营销策略案例研究.武汉:武汉纺织大学,2017.
[12] 罗森林.手机游戏行业的天使投资模式研究.上海:上海交通大学,2015.
[1] JIANG Cheng-man, HUA Bao-jian, FAN Qi-liang, ZHU Hong-jun, XU Bo, PAN Zhi-zhong. Empirical Security Study of Native Code in Python Virtual Machines [J]. Computer Science, 2022, 49(6A): 474-479.
[2] CONG Ying-nan, WANG Zhao-yu, ZHU Jin-qing. Insights into Dataset and Algorithm Related Problems in Artificial Intelligence for Law [J]. Computer Science, 2022, 49(4): 74-79.
[3] JIANG Hao-chen, WEI Zi-qi, LIU Lin, CHEN Jun. Imbalanced Data Classification:A Survey and Experiments in Medical Domain [J]. Computer Science, 2022, 49(1): 80-88.
[4] YU Yue-zhang, XIA Tian-yu, JING Yi-nan, HE Zhen-ying, WANG Xiao-yang. Smart Interactive Guide System for Big Data Analytics [J]. Computer Science, 2021, 48(9): 110-117.
[5] BAI Yong, ZHANG Zhan-long, XIONG Jun-di. Power Knowledge Text Mining Based on FP-Growth Algorithm and GRNN [J]. Computer Science, 2021, 48(8): 86-90.
[6] ZHANG Tong-ming, ZHANG Ning. Review of Research on Investor Sentiment Index in Stock Market [J]. Computer Science, 2021, 48(6A): 143-150.
[7] WU Guang-zhi, GUO Bin, DING Ya-san, CHENG Jia-hui, YU Zhi-wen. Cognitive Mechanisms of Fake News [J]. Computer Science, 2021, 48(6): 306-314.
[8] ZHANG Han-shuo, YANG Dong-ju. Technology Data Analysis Algorithm Based on Relational Graph [J]. Computer Science, 2021, 48(3): 174-179.
[9] GU Shuang-jia, LIU Wan-ping, HUANG Dong. Application of Express Information Encryption Based on AES and QR [J]. Computer Science, 2021, 48(11A): 588-591.
[10] HU Teng, WANG Yan-ping, ZHANG Xiao-song, NIU Wei-na. Data and Behavior Analysis of Blockchain-based DApp [J]. Computer Science, 2021, 48(11): 116-123.
[11] GAO Nan,LI Li-juan,Wei-william LEE,ZHU Jian-ming. Keywords Extraction Method Based on Semantic Feature Fusion [J]. Computer Science, 2020, 47(3): 110-115.
[12] JIA Jing-dong, ZHANG Xiao-man, HAO Lu, TAN Huo-bin. Analysis of Focuses of Requirements Engineering in Industry [J]. Computer Science, 2020, 47(12): 25-34.
[13] HAN Cheng-cheng, LIN Qiang, MAN Zheng-xing, CAO Yong-chun, WANG Hai-jun, WANG Wei-lan. Mining Nuclear Medicine Diagnosis Text for Correlation Extraction Between Lesions and Their Representations [J]. Computer Science, 2020, 47(11A): 524-530.
[14] XU Chuan-fu,WANG Xi,LIU Shu,CHEN Shi-zhao,LIN Yu. Large-scale High-performance Lattice Boltzmann Multi-phase Flow Simulations Based on Python [J]. Computer Science, 2020, 47(1): 17-23.
[15] HUANG Mei-rong, OU Bo, HE Si-yuan. Access Control Method Based on Feature Extraction [J]. Computer Science, 2019, 46(2): 109-114.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!