Computer Science ›› 2016, Vol. 43 ›› Issue (2): 135-139, 143.doi: 10.11896/j.issn.1002-137X.2016.02.030

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Rumor Spreading Model Considering Conformity Phenomena in Complex Social Networks

ZHU Guan-hua, JIANG Guo-ping and XIA Ling-ling   

  • Online:2018-12-01 Published:2018-12-01

Abstract: With the prevalence of the social networking services (SNS),the study of rumor spreading mechanisms and models for controlling the propagation of rumors is more and more important in human lives.Inspired by the conformity phenomena in the social networks,we established a new susceptible-infected-removed (SIR) rumor spreading model with consideration of the influences of the global information contained in the SNS’ message,the scale of SNS and the diversity of individuals.The simulation results show that the new proposed model can give a good description of the amplitude effect caused by the conformity phenomena in the rumor spreading process.

Key words: Rumor spreading,SNS ,Conformity,SIR model

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