Computer Science ›› 2016, Vol. 43 ›› Issue (7): 57-61.doi: 10.11896/j.issn.1002-137X.2016.07.009

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Analysis on Impact of Context on Mobile Video Push Notification

ZENG Cheng-lin, WANG Zhi, ZHANG Jin and LAM Ringo   

  • Online:2018-12-01 Published:2018-12-01

Abstract: In mobile video content push notification,the acceptance of pushed content is affected by not only the contents (e.g.whethere the user is interested in the contents),but also the contextual factors,including when and where the user receives the pushed contents,and which type of device the user uses to receive it.It is surprising that there is little effort devoted to studying the impact of context on mobile video push notification.This paper used a data-driven approach to study the impact of time,location and device on push acceptance.Insights include:(1)the impact of time is periodical and the peak of time varies;(2)the location is an important factor that determines whether users accept the pushed mobile video;(3)devices and types of mobile OS also affect the pushed mobilevideo.Based on these studies,mobile video push notification can be improved,so that users can get better mobile video push notification service in their preferred contexts.

Key words: Context,Mobile video,Push notification,Measure

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