计算机科学 ›› 2016, Vol. 43 ›› Issue (Z11): 422-427.doi: 10.11896/j.issn.1002-137X.2016.11A.096
蔡淑琴,秦志勇
CAI Shu-qin and QIN Zhi-yong
摘要： 大数据环境中在线负面口碑数量大、传播快等特点使企业在“企业-用户”两方参与的处理模式中面临资源短缺、直接参与受阻等问题。基于价值共创思想,通过利用用户创造内容,先从包含互动和资源整合两阶段的整体视角构建负面口碑处理的价值共创模型,然后从投入资源和价值收益过程出发,建立单主体视角的价值共创模型,最后设计了实现价值共创过程的专家推荐框架。
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