计算机科学 ›› 2017, Vol. 44 ›› Issue (12): 245-248.doi: 10.11896/j.issn.1002-137X.2017.12.044

• 人工智能 • 上一篇    下一篇

位置社交网络中基于评论文本的兴趣点推荐

王啸岩,袁景凌,秦凤   

  1. 武汉理工大学计算机科学与技术学院 武汉430070,武汉理工大学计算机科学与技术学院 武汉430070,武汉理工大学计算机科学与技术学院 武汉430070
  • 出版日期:2018-12-01 发布日期:2018-12-01
  • 基金资助:
    本文受国家自然科学基金(61303029),科技部国家科技支撑计划基金项目(2012BAH89F01)资助

Point-of-interest Recommendation Based on Comment Text in Location Social Network

WANG Xiao-yan, YUAN Jing-ling and QIN Feng   

  • Online:2018-12-01 Published:2018-12-01

摘要: 随着位置社交网络(Location-Based Social Networks,LBSN)的快速发展,兴趣点(Point-Of-Interest,POI)推荐对于用户和商家愈发重要。目前基于社交网络的兴趣点推荐算法主要利用用户的历史签到数据和社交网络数据来提升推荐质量,但忽略了利用兴趣点的评论文本数据;并且LBSN中的数据经常会存在部分信息缺失的情况, 对兴趣点推荐算法而言如何保证鲁棒性是一个巨大的挑战。为此,提出了一种新的用户兴趣点推荐模型,称其为SoGeoCom模型。该模型融合了用户社交网络数据、地理位置数据以及兴趣点的评论文本数据这3个因素来进行兴趣点推荐。基于来自Yelp的真实数据集的实验结果表明,与其他主流的兴趣点推荐算法相比,SoGeoCom模型能够提高准确率和召回率,并且具有良好的鲁棒性,获得了更好的推荐效果。

关键词: 用户兴趣点推荐,社交网络,评论文本,地理信息

Abstract: With the rapid development of the location-based social networks(LBSN), the point-of-interest(POI) recommendation is becoming more and more important to users and businesses.At present,the recommendation algorithm based on social network mainly uses the user’s historical data and social network data to improve the quality of recommendation,but ignores the POI’s comment text data.And the data in LBSN often have some missing information, how to guarantee robustness is a huge challenge for the point-of-interest recommendation algorithms.To this end,this paper proposed a new model of point-of-interest recommendation,called SoGeoCom model.The model combines the user’s social network data,geographic location data and the POI’s comment text data to carry on the POI recommendation.Experimental results based on real data set from Yelp show that,compared with other mainstream POI recommendation models,the SoGeoCom model can improve the precision and recall rate,have good robustness,and get a better recommendation effect.

Key words: User point-of-interest recommendation,Social networks,Comment text,Geographical information

[1] BENEVENUTO F,RODRIGUES T,CHA M,et al.Characterizing user behavior in online social networks[C]∥Proceedings of the 9th ACM SIGCOMM Conference on Internet Measurement Conference.ACM,2009:49-62.
[2] SCELLATO S,NOULAS A,MASCOLO C.Exploiting placefeatures in link prediction on location-based social networks[C]∥ACM SIGKDD International Conference on Knowledge Disco-very and Data Mining.ACM,2011:1046-1054.
[3] BAO J,ZHENG Y,WILKIE D,et al.Recommendations in location-based social networks:a survey[J].GeoInformatica,2015,9(3):525-565.
[4] FERENCE G,YE M,LEE W C.Location recommendation forout-of-town users in location-based social networks[C]∥ACM International Conference on Conference on Information & Knowledge Management.2013:721-726.
[5] ZHANG J D,CHOW C Y.CoRe:Exploiting the personalized influence of two-dimensional geographic coordinates for location recommendations[J].Information Sciences,2015,3:163-181.
[6] YE M,YIN P,LEE W C.Location recommendation for location-based social networks[C]∥Proceedings of the 18th SIGSPATIAL International Conference on Advances in Geographic Information Systems.ACM,2010:458-461.
[7] JAMALI M,ESTER M.A matrix factorization technique with trust propagation for recommendation in social networks[C]∥ACM Conference on Recommender Systems,Recsys 2010.Barcelona,Spain,2010:1055-1066.
[8] CAVERLEE J,LIU L,WEBB S.The social trust framework for trusted social information management:architecture and algorithms[J].Information Sciences An International Journal,2010,0(1):95-112.
[9] GHIOCA D.Hierarchical geographical modeling of user loca-tions from social media posts[C]∥International Conference on World Wide Web.2013:25-36.
[10] GAO M,JIN C Q,QIAN W N,et al.Real-time and personalized recommendation on microblogging systems[J].Chinese Journal of Computers,2014,37(4):963-975.(in Chinese) 高明,金澈清,钱卫宁,等.面向微博系统的实时个性化推荐[J].计算机学报,2014,7(4):963-975.
[11] CHENG C,YANG H,KING I,et al.Fused matrix factorization with geographical and social influence in location-based social networks[C]∥Proc of the 26th AAAI Conf on Artificial Intelligence(AAAI’12).Menlo Park,CA:AAAI,2012:211-276.
[12] ZHAO G,QIAN X,KANG C.Service Rating Prediction by Exploring Social Mobile Users’ Geographic Locations[J].IEEE Transactions on Big Data,2017(99):67-78.
[13] FERENCE G,YE M,LEE W C.Location recommendation for out-of-town users in location-based social networks[C]//Proceedings of the 22nd ACM International Conference on Information & Knowledge Management.ACM,2013:721-726.
[14] DEL PRETE L,CAPRA L.diffeRS:A Mobile RecommenderService[C]∥Eleventh International Conference on Mobile Data Management,MDM 2010.Kanas City,Missouri,USA,2010:21-26.
[15] MNIH A,SALAKHUTDINOV R.Probabilistic matrix factorization[C]∥International Conference on Machine Learning.2012:880-887.
[16] LEE D D,SEUNG H S.Learning the parts of objects by non-negativ matrix factorization[J].Nature,1999,1(6755):788-791.
[17] YE M,YIN P,LEE W C,et al.Exploiting geographical influence for collaborative point-of-interest recommendation[C]∥ International ACM SIGIR Conference on Research and Development in Information Retrieval.ACM,2011:325-334.

No related articles found!
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!