计算机科学 ›› 2021, Vol. 48 ›› Issue (1): 119-124.doi: 10.11896/jsjkx.191100217
叶雅珍1,2,3, 刘国华1, 朱扬勇2,3
YE Ya-zhen1,2,3, LIU Guo-hua1, ZHU Yang-yong2,3
摘要: 数据产品是电子化的非实物产品,可以几乎无成本地无限复制和传播,这给数据产品运营体系的设计带来了挑战。当前,数据产品主要通过一个运营平台到达终端消费者,其授权机制及相应的定价规则等关键难题仍未得到有效解决。基于数据产品的可共享性和易复制性,提出数据产品流通的本质是一种授权,使得数据产品的定价是一种授权定价,进而提出了数据产品授权原则和定价机制等,给出了数据产品的一种“两阶段授权模式”,并设计了相应的数据产品运营平台体系结构。
中图分类号:
[1] 中华人民共和国国家版权局.2019年中国版权十件大事[DB/OL].[2020-03-02].http://www.ncac.gov.cn/chinacopyright/contents/518/412947.html. [2] PEITZ M,WAELBROECK P.An economist's guide to digital music[J].CESifo Economic Studies,2005,51(2/3):359-428. [3] AGUIAR L,MARTENS B.Digital music consumption on the internet:evidence from clickstream data[J].Information Economics and Policy,2016,34:27-43. [4] KRIKKE J.Streaming video transforms the media industry[J].IEEE Computer Graphics and Applications,2004,24(4):6-12. [5] TAN Y,CARRILLO J E.Strategic analysis of the agency model for digital goods[J].Production and Operations Management,2017,26(4):724-741. [6] BELK R W.Extended self in a digital world[J].Journal of Con-sumer Research,2013,40(3):477-500. [7] VACCARO V L,COHN D Y.The evolution of business models and marketing strategies in the music industry[J].International Journal on Media Management,2004,6(1/2):46-58. [8] BOCKSTEDT J,KAUFFMAN R J,RIGGINS F J.The move to artist-led online music distribution:Explaining structural changes in the digital music market[C]//Proceedings of the 38th Annual Hawaii International Conference on System Sciences.IEEE,2005. [9] MORRIS J W,POWERS D.Control,curation and musical experience in streaming music services[J].Creative Industries Journal,2015,8(2):106-122. [10] DOERR J,BENLIAN A,VETTER J,et al.Pricing of contentservices-an empirical investigation of music as a service[C]//SIGeBIZ track of the Americas Conference on Information Systems.Berlin:Springer,2010:13-24. [11] BALAZINSKA M,HOWE B,KOUTRIS P,et al.A discussion on pricing relational data[M]//Search of Elegance in the Theory and Practice of Computation.Berlin:Springer,2013:167-173. [12] 中国信息通信研究院.中国数字经济发展与就业白皮书(2018年)[R].北京:中国信息通信研究院,2018. [13] CHOI S Y,STAHL D O,WHINSTON A B.The economics of electronic commerce[M].Indianapolis:Macmillan Technical Publ.,1997:60-64. [14] WALDFOGEL J.Music file sharing and sales displacement inthe iTunes era[J].Information Economics and Policy,2010,22(4):306-314. [15] GAROFALO R.From music publishing to MP3:Music and industry in the twentieth century[J].American Music,1999,17(3):318-354. [16] Spotify Technology S.A.ABOUT SPOTIFY[DB/OL].[2019-09-09].https://newsroom.spotify.com/company-info/. [17] SINCLAIR G,TINSON J.Psychological ownership and music streaming consumption[J].Journal of Business Research,2017,71:1-9. [18] WAGNER T M,BENLIAN A,HESS T.Converting freemium customers from free to premium-the role of the perceived premium fit in the case of music as a service[J].Electronic Markets,2014,24(4):259-268. [19] Netflix.Netflix [DB/OL].[2019-09-09].https://www.netflix.com/. [20] Wayne M L.Netflix,Amazon,and branded television content in subscription video on-demand portals[J].Media,Culture & Society,2018,40(5):725-741. [21] Getty Images,Inc.Getty Images [DB/OL].[2019-09-09].http://press.gettyimages.com/about-us/getty-images/. [22] Kindle Store[DB/OL].[2019-09-09].https://www.amazon.com/Kindle-Store/b?ie=UTF8&node=133140011&nocache=1567751607714. [23] Wattpad Corp.wattpadabout [DB/OL].[2019-09-09].http://company.wattpad.com/. [24] SHAPIRO C,VARIAN H R.Information rules:a strategicguide to the network economy[M].Boston:Harvard Business School Press,1999:20-23. [25] SERINGHAUS M.E-book transactions:Amazon “Kindles” the copy ownership debate[J].Yale Journal of Law and Technology,2010,12(1):147-207. [26] BALAZINSKA M,HOWE B,SUCIU D.Data Markets in theCloud:An Opportunity for the Database Community[J].Proceedings of the VLDB Endowment,2011,4(12):1482-1485. [27] YU H,ZHANG M.Data pricing strategy based on data quality[J].Computers & Industrial Engineering,2017,112:1-10. [28] DOLATA U.The music industry and the internet:a decade of disruptive and uncontrolled sectoral change[R].Stuttgarter Beiträge zur Organisations-und Innovationsforschung,SOI Discussion Paper,2011. [29] ARDITI D.iTunes:Breaking barriers and building walls[J].Popular Music and Society,2014,37(4):408-424. [30] 朱扬勇.大数据资源[M].上海:上海科学技术出版社,2018:9-10. [31] 朱扬勇.旖旎数据[M].上海:上海科学技术出版社,2018:126-129. [32] Amazon Inc.or its affiliates.amazon publishing[DB/OL].[2019-09-12].https://amazonpublishing.amazon.com/. [33] Amazon Inc.or its affiliates.Kindle电子书供应商合作须知[DB/OL].[2019-09-12].https://www.amazon.cn/gp/help/customer/display.html?nodeId=201252790. [34] Google LLC.Books Help.Publisher Program Policies for Google Play Books [DB/OL].https://support.google.com/books/partner/answer/166501?hl=zh-Hans. [35] Wattpad Corp.CopyrightFAQ [DB/OL].[2019-09-12].https://support.wattpad.com/hc/en-us/articles/216192503-Copyright-FAQ. |
[1] | 赵会群, 吴凯锋. 一种大数据估价算法[J]. 计算机科学, 2020, 47(9): 110-116. |
[2] | 马梦宇, 吴烨, 陈荦, 伍江江, 李军, 景宁. 显示导向型的大规模地理矢量实时可视化技术[J]. 计算机科学, 2020, 47(9): 117-122. |
[3] | 朝乐门. 数据科学导论的课程设计及教学改革[J]. 计算机科学, 2020, 47(7): 1-7. |
[4] | 顾荣杰, 吴治平, 石焕. 基于TFR 模型的公安云平台数据分级分类安全访问控制模型研究[J]. 计算机科学, 2020, 47(6A): 400-403. |
[5] | 李泳. 基于BigQuant 大数据平台的股票投资策略开发[J]. 计算机科学, 2020, 47(6A): 612-615. |
[6] | 葛雨明, 韩庆文, 王妙琼, 曾令秋, 李璐. 汽车大数据应用模式与挑战分析[J]. 计算机科学, 2020, 47(6): 59-65. |
[7] | 刘纪芹, 史开泉. 大数据分解-融合及其智能获取[J]. 计算机科学, 2020, 47(6): 66-73. |
[8] | 曾伟良, 吴淼森, 孙为军, 谢胜利. 自动驾驶出租车调度系统研究综述[J]. 计算机科学, 2020, 47(5): 181-189. |
[9] | 禹鑫燚, 施甜峰, 唐权瑞, 殷慧武, 欧林林. 面向预测性维护的工业设备管理系统[J]. 计算机科学, 2020, 47(11A): 667-672. |
[10] | 郝秀梅, 史开泉. 大数据智能检索与大数据区块元智能分离[J]. 计算机科学, 2020, 47(11): 113-121. |
[11] | 汪洋, 李鹏, 季一木, 樊卫北, 张玉杰, 王汝传, 陈国良. 高性能计算与天文大数据研究综述[J]. 计算机科学, 2020, 47(1): 1-6. |
[12] | 孔繁钰, 周愉峰, 陈纲. 基于时空特征挖掘的交通流量预测方法[J]. 计算机科学, 2019, 46(7): 322-326. |
[13] | 王震, 周颖, 黄赪东, 苗泉强. 面向大数据应用的区块链解决方案综述[J]. 计算机科学, 2019, 46(6A): 6-10. |
[14] | 赵颖, 侯俊杰, 于成龙, 徐皓, 张伟. 面向生产管控的工业大数据研究及应用[J]. 计算机科学, 2019, 46(6A): 45-51. |
[15] | 张新, 胡晓东, 魏嘉伟. 基于云计算的地理信息服务技术[J]. 计算机科学, 2019, 46(6A): 532-536. |
|