计算机科学 ›› 2026, Vol. 53 ›› Issue (6): 30-38.doi: 10.11896/jsjkx.250600158

• 智能教育技术 • 上一篇    下一篇

基于GNN多模态融合的高校舆情分析

李振1, 张洋2, 李智超2, 展鹏1, 陈琳1   

  1. 1 山东大学数智化支撑研究院 济南 250100
    2 山东大学(威海)信息化工作办公室 山东 威海 264209
  • 收稿日期:2025-06-24 修回日期:2025-09-15 出版日期:2026-06-15 发布日期:2026-06-09
  • 通讯作者: 陈琳(chenlin@sdu.edu.cn)
  • 作者简介:(jens@sdu.edu.cn)
  • 基金资助:
    国家自然科学基金(62276155)

Public Opinion Analysis in Universities Based on GNN Multimodal Fusion

LI Zhen1, ZHANG Yang2, LI Zhichao2, ZHAN Peng1, CHEN Lin1   

  1. 1 Digital Intelligence Support Research Institute,Shandong University,Jinan 250100,China
    2 Information Technology Office,Shandong University(Weihai),Weihai,Shandong 264209,China
  • Received:2025-06-24 Revised:2025-09-15 Published:2026-06-15 Online:2026-06-09
  • About author:LI Zhen,born in 1995,postgraduate.His main research interests include multimodal analysis and artificial intelligence.
    CHEN Lin,born in 1983,Ph.D,senior engineer.His main research interest is educational informationization.
  • Supported by:
    National Natural Science Foundation of China(62276155).

摘要: 当前社交媒体平台已成为高校舆情事件识别的重要信息来源,但高校舆情分析仍面临领域术语稀疏、平台结构特异、事件类型多样等独特挑战。为此,提出一种基于图神经网络的多模态融合框架,通过融合DOM拓扑结构、知识增强文本、跨模态动态交互,为高校管理者提供高鲁棒性、高精度的舆情分析工具。通过挖掘HTML DOM的拓扑语义与跨模态动态交互信息,获取深度融合特征信息,提升舆情分析的鲁棒性。模型将DOM树解析为多层级图结构,利用GNN建模节点间拓扑关系;设计门控跨模态注意力模块,动态调节DOM、文本与图像的融合强度;引入维基百科知识增强策略,通过实体关联扩展短文本语义。实验结果表明,所提模型在诸多基准数据集上性能较基线模型有所提升。该框架有效解决了模态语义割裂、短文本信息不足等问题,为高校舆情分析提供了高精度的多模态融合解决方案。

关键词: 多模态分析, 知识增强, 图神经网络, 跨模态融合, HTML DOM

Abstract: Currently,social media platforms have become crucial sources of information for identifying campus public opinion events.However,the analysis of such events still faces unique challenges,including sparse domain terminology,platform-specific structures,and diverse event types.To address these issues,this paper proposes a multimodal fusion framework based on graph neural network(GNN).By integrating DOM topological structures,knowledge-enhanced text,and cross-modal dynamic interactions,the framework provides campus administrators with a highly robust and accurate public opinion analysis tool.The approach enhances the robustness of public opinion analysis by mining the topological semantics of HTML DOM and cross-modal dynamic interaction information to obtain deeply fused feature representations.The model parses the DOM tree into a multi-level graph structure and employs GNN to model topological relationships between nodes.It incorporates a gated cross-modal attention mo-dule to dynamically adjust the fusion intensity among DOM,text,and visual modalities.Additionally,a Wikipedia knowledge enhancement strategy is introduced to expand short-text semantics through entity associations.Experimental results demonstrate that the proposed model achieves improvements over baseline models across multiple benchmark datasets.This framework effectively addresses issues such as semantic fragmentation across modalities and insufficient information in short texts,delivering a high-precision multimodal fusion solution for campus public opinion analysis.

Key words: Multimodal analysis, Knowledge enhancement, Graph neural network, Cross-modal fusion, HTML DOM

中图分类号: 

  • TP313
[1]HONG Z,CHARD K,FOSTER I.Combining language andgraph models for semi-structured information extraction on the web[J].arXiv:2402.14129,2024.
[2]LANG Q,ZHOU J,WANG H,et al.PLM-GNN:A webpageclassification method based on joint pre-trained language model and graph neural network[J].arXiv:2305.05378,2023.
[3]PANG T,XIAO W,LIU Y,et al.Web-enhanced unmanned aerial vehicle target search method combining imitation learning and reinforcement learning[J].International Journal of Web Information Systems,2024,20(3):324-337.
[4]NGUYEN P L,DAM C L,NGUYEN X T,et al.Design of a computer vision system for accurate measurement of mango skin defects by surface image slicing[J].Measurement Science and Technology,2024,36(1):015437.
[5]XUE F.Advancements and future directions in deep learning-based natural language processing[J].AIP Conference Procee-dings,2024,3194(1):050022.
[6]XU H,CHEN L,ZHAO Z,et al.Hierarchical multimodal pre-training for visually rich webpage understanding[C]//Procee-dings of the 17th ACM International Conference on Web Search and Data Mining.ACM,2024:864-872.
[7]GUO H,ZHANG W,CHEN J,et al.IW-Bench:Evaluating large multimodal models for converting image-to-web[J].arXiv:2409.18980,2024.
[8]SOLANKI B,NAIR A R,SINGHA M,et al.GraphVL:Graph-enhanced semantic modeling via vision-language models for generalized class discovery[C]//Proceedings of the 15th Indian Conference on Computer Vision Graphics and Image Processing.2024:1-10.
[9]CHUNG J,GULCEHRE C,CHO K H,et al.Empirical evaluation of gated recurrent neural networks on sequence modeling[J].arXiv:1412.3555,2014.
[10]HWANG W,YIM J,PARK S,et al.Spatial dependency parsing for semi-structured document information extraction[J].arXiv:2005.00642,2020.
[11]LEE J,LIM P,HOOI B,et al.Multimodal large language models for phishing webpage detection and identification[C]//2024 APWG Symposium on Electronic Crime Research.IEEE,2024:1-13.
[12]LI Y,HUANG C,DENG S,et al.KnowPhish:Large languagemodels meet multimodal knowledge graphs for enhancing reference-based phishing detection[C]//33rd USENIX Security Symposium.USENIX,2024:793-810.
[13]HUANG C,LIN Z,HAN Z,et al.PAMoE-MSA:Polarity-aware mixture of experts network for multimodal sentiment analysis[J].International Journal of Multimedia Information Retrieval,2025,14(1):7.
[14]HANZLÍCEK Z,MATOUŠEK J,VÍT J.Using LSTM neuralnetworks for cross-lingual phonetic speech segmentation with an iterative correction procedure[J].Computational Intelligence,2024,40(2):40.
[15]YAO T,LI Y,LI Y,et al.Cross-modal semantically augmented network for image-text matching[J].ACM Transactions on Multimedia Computing,Communications,and Applications,2024,20(4):18.
[16]TAHMASEBI S,MÜLLER-BUDACK E,EWERTH R.Multimodal misinformation detection using large vision-language models[C]//Proceedings of the 33rd ACM International Conference on Information and Knowledge Management.ACM,2024:2189-2199.
[17]AGGARWAL M,GUPTA H,SARKAR M,et al.Form2Seq:A framework for higher-order form structure extraction[C]//Proceedings of the 2020 Conference on Empirical Methods in Natural Language Processing.ACL,2021.
[18]WANG Q,FANG Y,RAVULA A,et al.Webformer:The web-page transformer for structure information extraction[C]//Proceedings of the ACM Web Conference 2022.ACM,2022:3124-3133.
[19]AL-JEBRNI A H,ALI S G,LI H T,et al.SThy-Net:A feature fusion-enhanced dense-branched modules network for small thyroid nodule classification from ultrasound images[J].The Visual Computer,2023,39(8):3675-3689.
[20]ZADEH A,CHEN M,PORIA S,et al.Tensor fusion network for multimodal sentiment analysis[J].arXiv:1707.07250,2017.
[21]QIAN F,HAN J,HE Y,et al.Sentiment knowledge enhancedself-supervised learning for multimodal sentiment analysis[C]//Findings of the Association for Computational Linguistics:ACL 2023.ACL,2023:12966-12978.
[22]WANG W,DING L,SHEN L,et al.WisdoM:Improving multimodal sentiment analysis by fusing contextual world knowledge[C]//Proceedings of the 32nd ACM International Conference on Multimedia.ACM,2024:2282-2291.
[23]WANG C H,HAN D.Sentiment Analysis of Micro-blog Inte-grated on Explicit Semantic Analysis Method[J].Wireless Personal Communications,2018,102(1079):1-11.
[24]GEROGIANNIS V,KANAVOS A,ANTONOPOULOS N,et al.Enhancing Sentiment Classification in Twitter Data Through Context-Driven Text Processing and Tweet Embeddings[C]//2023 IEEE 11th Region 10 Humanitarian Technology Conference(R10-HTC).IEEE,2023:644-648.
[25]GORI M,MONFARDINI G,SCARSELLI F.A new model for learning in graph domains[C]//Proceedings of the 2005 IEEE International Joint Conference on Neural Networks.IEEE,2005,2:729-734.
[26]TIAN Y J,ZHANG C X,GUO Z C,et al.Recipe2vec:Multi-modal recipe representation learning with graph neural networks[J].arXiv:2205.12396,2022.
[27]WANG Z W,YOU J G,HU R S,et al.Multimodal micro-video recommendation algorithm incorporating graph neural network[J].Journal of Chinese Computer Systems,2025,46(4):825-832.
[28]APPALARAJU S,JASANI B,KOTA B U,et al.Docformer:End-to-end transformer for document understanding[C]//Proceedings of the IEEE/CVF International Conference on Computer Vision.IEEE,2021:993-1003.
[29]ZONG Y,MAC AODHA O,HOSPEDALES T.Self-supervised multimodal learning:A survey[J].IEEE Transactions on Pattern Analysis and Machine Intelligence,202447(7):5299-5318.
[30]AGGARWAL M,GUPTA H,SARKAR M,et al.Form2Seq:A framework for higher-order form structure extraction[C]//Proceedings of the 2020 Conference on Empirical Methods in Natural Language Processing.ACL,2021.
[31]DEVLIN J,CHANG M W,LEE K,et al.BERT:Pre-training of deep bidirectional transformers for language understanding[J].arXiv:1810.04805,2019.
[32]DOSOVITSKIY A,BEYER L,KOLESNIKOV A,et al.Animage is worth 16x16 words:Transformers for image recognition at scale[C]//International Conference on Learning Representations.2021.
[33]OVERWIJK A,ONG C,CALLAN J.ClueWeb22:10 billion web documents with rich information[C]//Proceedings of the 45th International ACM SIGIR Conference on Research and Development in Information Retrieval.ACM,2022:3360-3362.
[34]WANG Q,FANG Y,RAVULA A,et al.Webformer:The web-page transformer for structure information extraction[C]//Proceedings of the ACM Web Conference 2022.ACM,2022:3124-3133.
[35]LIN B Y,SHENG Y,VO N,et al.Freedom:A transferable neural architecture for structured information extraction on web documents[C]//Proceedings of the 26th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining.ACM,2020:1092-1102.
[36]CARLSON A,SCHAFER C.Bootstrapping information extraction from semi-structured web pages[C]//European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases.Springer,2008.
[37]HAO Q,CAI R,PANG Y,et al.From one tree to a forest:a unified solution for structured web data extraction[C]//Procee-dings of the 20th International Conference on World Wide Web.ACM,2011.
[38]QIAN Y,SANTUS E,JIN Z,et al.GraphIE:A graph-basedframework for information extraction[C]//Proceedings of the 2019 Conference of the North American Chapter of the Association for Computational Linguistics.ACL,2019.
[39]LIN B Y,SHENG Y,VO N,et al.Freedom:A transferable neural architecture for structured information extraction on web documents[C]//Proceedings of the 26th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining.ACM,2020:1092-1102.
[40]ZHOU Y,SHENG Y,VO N,et al.Simplified DOM trees for transferable attribute extraction from the web[J].arXiv:2101.02415,2021.
[41]CHEN L,CHEN X,ZHAO Z,et al.WebSRC:A dataset forweb-based structural reading comprehension[J].arXiv:2101.09465,2021.
[42]WANG Q,FANG Y,RAVULA A,et al.Webformer:The web-page transformer for structure information extraction[C]//Proceedings of the ACM Web Conference 2022.ACM,2022:3124-3133.
[43]LI J,XU Y,CUI L,et al.MarkupLM:Pre-training of text and markup language for visually-rich document understanding[J].arXiv:2110.08518,2021.
[44]LIU T,HU Y,GAO J,et al.Hierarchical multi-modal transformer for cross-modal long document classification[J].arXiv:2407.10105,2024.
[45]WANG Z,GUAN T,FU P,et al.Marten:Visual question an-swering with mask generation for multi-modal document understanding[C]//Proceedings of the IEEE/CVF Conference on Computer Vision and Pattern Recognition.IEEE,2025:14460-14471.
[46]MO Y,SHAO Z,YE K,et al.Doc-CoB:Enhancing Multi-Modal Document Understanding with Visual Chain-of-Boxes Reasoning[J].arXiv:2505.18603,2025.
[47]SELVARAJU R R,COGSWELL M,DAS A,et al.Grad-CAM:Visual explanations from deep networks via gradient-based localization[C]//Proceedings of the IEEE International Confe-rence on Computer Vision.IEEE,2017.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!