计算机科学 ›› 2012, Vol. 39 ›› Issue (1): 190-192.
• 人工智能 • 上一篇 下一篇
樊丽杰,王素贞,刘卫
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摘要: 根据移动电子商务的特点,通过分析客户信任影响因素,给出了一种改进的移动电子商务信任预测流程;然后综合考虑人类心理认知习惯,构建了移动电子商务信任评价指标体系;在此基础上,提出了一种基于改进灰色预测的移动电子商务交易信任预测算法,并通过实例验证了算法的合理性和有效性。
关键词: 移动电子商务,交易信任,灰色预测
Abstract: According to the characteristics of mobile ccommerce, after the analysis of the influence factors of Customer's trust, an improved prediction model for trust in mobile e-commerce was built. Then, considering the human cognitive habits, a new mobile ccommerce trust evaluation index system was constructed. Finally, a improved prediction model for mobile e-commerce transaction trust based on improved gray was proposed and verified with rationality and effectiveness.
Key words: Mobile ccommerce,hransaction trust ,Grey prediction
樊丽杰,王素贞,刘卫. 基于人类信任机制的移动电子商务信任评估方法[J]. 计算机科学, 2012, 39(1): 190-192. https://doi.org/
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