计算机科学 ›› 2026, Vol. 53 ›› Issue (2): 152-160.doi: 10.11896/jsjkx.241200177
魏金生1,2, 周苏1, 卢官明1,2, 丁佳伟1
WEI Jinsheng1,2, ZHOU Su1, LU Guanming1,2 , DING Jiawei1
摘要: 在现有的新闻推荐系统中,通常将用户历史未点击新闻视为隐式负反馈,对隐式负反馈进行建模能够引导推荐模型过滤掉用户不感兴趣的新闻。未点击的新闻中可能会存在用户感兴趣的内容,即存在偏好噪声,导致对隐式负反馈建模的干扰;此外,由于用户兴趣的多样化和多变性,现有的新闻推荐系统往往存在“信息茧房”的问题。为了解决上述问题,提出了一种基于用户静动态兴趣和去噪隐式负反馈的新闻推荐算法。通过对用户的静态和动态兴趣进行融合建模,并对静动态兴趣隐式负反馈进行去噪,来构建动态更新的用户偏好模型。首先,构建基于正交映射的静态兴趣去噪模块,对静态兴趣中的隐式负反馈进行去噪;然后,将门控循环单元(Gated Recurrent Unit,GRU)与正交映射相融合,构建基于改进GRU的动态兴趣去噪模块,充分建模用户的兴趣变化并实现对动态兴趣中的隐式负反馈进行去噪;最后,通过引入对比学习技术,增强模型对隐式正反馈和负反馈的区分能力,以提升个性化新闻推荐性能。在MIND数据集上的实验表明,与基线方法相比,该模型在AUC,MRR,NDCG@5,NDCG@10这4种评价指标上分别提升了1.18%,1.84%,2.75%,1.67%,验证了该模型的有效性。
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