计算机科学 ›› 2024, Vol. 51 ›› Issue (2): 73-78.doi: 10.11896/jsjkx.230100052
郭尚志, 廖晓峰, 鲜开义
GUO Shangzhi, LIAO Xiaofeng, XIAN Kaiyi
摘要： 随着互联网和广告平台的飞速发展,面对海量的广告信息,为了提升用户点击率,提出一种改进的基于组合结构的逻辑回归点击预测算法LRCS(Logical Regression of Combination Structure)。该算法基于不同类别特征广告受众可能不同的特点,首先,采用FM进行特征组合,产生两类组合特征;其次,将一类特征组合作为聚类算法的输入进行聚类;最后,将另一类特征组合输入由聚类产生的分段GBDT+逻辑回归组合的模型中进行预测。在两个公开数据集中进行了多角度验证,结果表明与其他几类常用的点击预测算法相比,LRCS在点击预测上有一定的性能提升。
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