Computer Science ›› 2005, Vol. 32 ›› Issue (12): 98-100.

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LU Yu ,CHENG Dai-Jie (College of Computer Science, Chongqing University ,Chongqing 400044)   

  • Online:2018-11-17 Published:2018-11-17

Abstract: The research in market segmentation includes two main parts. We focus firstly on discussing the market segmentation problem by applying SOM clustering technique in data mining discipline. The second part is focus on displaying market segmentation structur

Key words: Preference order, Cluster analysis, Market segmentation, SOM

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