Abstract: This paper applied the cognitive pragmatic and emotion psychology to the text affective computing. Based on Lazarus's cognitive evaluation theory and cognitive context of the cognitive pragmatic, a new text affective model was presented which processes the negation through acquiring contradictory emotion from affective corpus, and affective schema utilized for improving precision of affective recognition. This paper broadened the dimension of the researches, and provided a possible candidate solution for text affective computing. The experiment results show that the text affecfive cognition model is effective.

Key words: Cognitive evaluation theory,Cognitive context,Affective schema,Affective cognition model