Abstract: Aiming at the problem of automation and intelligence of bargaining in B2B e-commerce, the paper proposed a B2B e-commerce negotiated system model based on agent technology and Rubinstein Bargaining game theory. In the Multi-Agent context, network communication traffic can be reduced, transaction efficiency can be improved and atomizalion and intelligentization can be realized .The Rubinstein Bargaining game provides a concrete negotiated policy for the system model. The paper also discussed the negotiated flow, negotiated algorithm and negotiated result of the system model.

Key words: Agent, Rubinstcin bargaining, Game, B2B, Negotiation system