Computer Science ›› 2024, Vol. 51 ›› Issue (11A): 240400053-7.doi: 10.11896/jsjkx.240400053

• Big Data & Data Science • Previous Articles     Next Articles

Group Polarization Communication Model of Public Opinion in Emergencies Considering NetworkMedia Report and Government Intervention

LIN Yuying1, ZHANG Liang1, MIAO Jiale2   

  1. 1 School of Business,Qingdao University,Qingdao,Shandong 266100,China
    2 School of Management,Shanghai University,Shanghai 200444,China
  • Online:2024-11-16 Published:2024-11-13
  • About author:LIN Yuying,born in 1999,postgra-duate.Her research interests include product innovation and information management.
    ZHANG Liang,born in 1979,Ph.D,associate professor.His main research interest is information management.
  • Supported by:
    National Social Science Fund of China(22BXW070).

Abstract: Group polarization means that irrational and extreme group views and emotions are easy to appear in the communication of public opinion in emergencies,which increases the risk of social instability.Network media reports and government intervention play important roles in the dissemination of public opinion.It is urgent to understand their mechanism of action on group polarization,so as to reduce the negative impact of public opinion dissemination through multiple efforts.According to the netizens'state of public opinion communication in emergencies,they are divided into five states:susceptible,exposed,infective,pola-rized and recovered.The SEIPR-MG epidemic model is established and the equilibrium point is analyzed.Simulation experiments are conducted to study the transmission mechanism of group polarization of public opinion in emergencies.The SEIPR-MG model reveals the specific mechanism of public opinion communication and group polarization in emergencies under network media reports and government intervention.The reports of the network we-media not only make public opinion communication faster and wider but also promote the emergence and development of group polarization.Government intervention can effectively control the dissemination direction of online public opinion,and prevent the emergence and spread of polarized emotions and views.

Key words: Network media reports, Government intervention, Public opinion in emergencies, Group polarization

CLC Number: 

  • G203
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